Tag Archives: expansion

Brook House Hops Vastly Increases Acreage in Deal

Good news has never been far away recently and after a successful first 18 months of trading and a positive annual hop walk last August, we recently invested over £100,000 into new equipment and are now expanding three fold by increasing our acreage into neighbouring Worcestershire.

The owner of Britain’s largest area of hop farm ‘Newnham’, also independent, recently saw what we were doing here at Brook House and called on the team to manage the farm which is just half an hour (15 miles) north of our existing land and HQ in Bromyard, Herefordshire.

The owner was considering turning the farmland from hops to asparagus as the English hop market is at times uncertain, due to the popularity of hop strains grown in America, New Zealand and parts of Europe.

Naturally and without question, wanting to preserve the ancient tradition of UK hop growing as much as possible, we took the land under our wing and began to sell the British grown hops directly to brewers.

After this success – the hops were very popular indeed – the owner, being concerned that the skills required to grow hops were in danger of dying out, is now working with Brook House Hops instead of taking the big and expensive leap into vegetable crop farming.

The cooperative means that Brook House Hops now manage the land in Worcestershire and the owner of Newnham is actively involved in our business, through not only the use of the land but also with his valuable knowledge and input in decisions going forward. Supporting the farming of high quality British hops on his land is what he really wanted in the long term, so it’s a win win situation!

The great news is that by keeping Newnham as hop farmland, Brook House Hops are saving around 10% of English hops from disappearing. The late harvested varieties grown at Newnham are a good complement to the hops grown at Brook House Farm.

With three sites now in the cooperative, Brook House Hops grow roughly an amazing 15% of all hops produced in the UK. And with UK hops rising in popularity across the world, this can only be a good thing for brewers and the industry – having an independent cooperative, offering the finest locally grown hops to put in their beers.

Yet the story does not end there. Adding 200 acres to their UK hop growing portfolio is just the beginning. At the beginning of 2020, we also intend to restore the early 1900s traditional farmhouse on site into compassionately designed offices and a showroom for customers, as well as invest in a large 1,000 square metre processing centre and cold store.

Once complete, this will be the first dedicated on-farm cold store for hops in the UK. It will enable us to get all of our hops into cold storage less than 24 hours from picking, helping to preserve aromas for customers and further increase the quality of our (already) immensely high quality UK grown hops.

Owner Will Kirby is feeling very optimistic: “Farmer-owned hop growing cooperatives have worked very well in other countries like Yakima Chief in the USA, and HVG Germany. It is exciting to bring other farms into the Brook House umbrella.”

Farm Manager Henry Smith, who actually grew up on Newnham Farm, is confident and enthusiastic about the move: “I’m really excited about replicating the attention to detail we have worked on at Brook House Farm on a larger scale in the Teme Valley. The valley floodplain has extremely fertile soil and we are looking forward to experimenting with the aromas we can get from the ground here.”

“We are focussed on getting high-quality British hops into the hands of our customers – expansion to Newnham will allow us to serve more brewers with our prize-winning hops. Growing on two sites will also reduce any risk brewers take if they buy all of their hops from one producer. We can’t wait to get started.”

Finally, positive news for the locals is that because Brook House Hops are tripling in size, the team will be expanding greatly. There are openings for talented sales and operations people already, to find out more e-mail sebastian@brookhousehops.com for more details.

Success Leads to Major Investment in New Cutting-Edge Equipment

Rather excitingly, we have recently invested over £100,000 into our facilities on the back of customer feedback and encouragement, purchasing a much sought after hop pellet mill.

Since launching last year, business has boomed due to the popularity of not just home grown, locally sourced hops but also the unique aromas that come from our hops which are grown in the rich, red, Herefordshire soil.

We have been asked a lot by customers to provide pelleted hops alongside our whole leaf offerings. Being a business which prides itself on its care for customers, we readily invested in the new pellet mill which was just installed at our farm in Bromyard, just outside the Malvern Hills in Herefordshire.

“Our main goal is to serve the needs of brewers, so we are building relationships with them and trading in ways that benefit both parties.” says Sales Manager, Sebastian Nielsen, “that means selling hops directly and sourcing interesting and unique varieties, which we can do thanks to our farm relationships across the globe. When customers started asking for our hops in pellet form, we took the decision to seriously consider the request.”

So last month, we decided to take the plunge and made a 6 figure investment into a state of the art, low-temperature pellet processing facility. It was fundamental to us that no corners were cut on this project, so the equipment we sourced had to be strictly top of the line.

Brook House hops going in to the pellet mill to be transformed into pellets

Brook House hops going in to the pellet mill to be transformed into pellets

Owner Will Kirby notes: “the key to the pellet creation process is cooling and making sure the pellets do not reach high temperatures, as this would mean they lose their vitality, flavour and aroma. Brewers want the freshest hops and we wanted a solution which gave us pellets but maintained that Brook House freshness.

“Happily, we have achieved that with this investment! The pellets crumble beautifully when rubbed in your hand but are not so soft that they can’t withhold storage, handling and transportation activity. Our pellets also go straight into a cold store after being nitrogen flushed and vacuum sealed, where they are stored between 0-5 centigrade to maintain freshness. Quality is so important to us and we think we have invested in the perfect solution.”

Farm Worker Robert Demczuk with the laser temperature gun, monitoring temperatures

Farm Worker Robert Demczuk with the laser temperature gun, monitoring temperatures

After a week of setting up the equipment and testing the process, the team are now in full production. Pellets are going through industry leading processing procedures at low temperatures and then going straight to the cold store.

“This investment symbolises our commitment to quality” Sebastian adds, “brewers want high-quality pellets that dissolve properly in their brewing process. This is a state of the art pellet mill and our goal is to make the best pellets on the market.”

Fresh Brook House Hops Pellets

In the spirit of collaboration, we initially sent out samples to a few select few customers who volunteered to help them get the consistency spot on, now they are available for sale on our online shop and via their sales team.

Visit the shop today!