Tag Archives: uk hops

Success Leads to Major Investment in New Cutting-Edge Equipment

Rather excitingly, we have recently invested over £100,000 into our facilities on the back of customer feedback and encouragement, purchasing a much sought after hop pellet mill.

Since launching last year, business has boomed due to the popularity of not just home grown, locally sourced hops but also the unique aromas that come from our hops which are grown in the rich, red, Herefordshire soil.

We have been asked a lot by customers to provide pelleted hops alongside our whole leaf offerings. Being a business which prides itself on its care for customers, we readily invested in the new pellet mill which was just installed at our farm in Bromyard, just outside the Malvern Hills in Herefordshire.

“Our main goal is to serve the needs of brewers, so we are building relationships with them and trading in ways that benefit both parties.” says Sales Manager, Sebastian Nielsen, “that means selling hops directly and sourcing interesting and unique varieties, which we can do thanks to our farm relationships across the globe. When customers started asking for our hops in pellet form, we took the decision to seriously consider the request.”

So last month, we decided to take the plunge and made a 6 figure investment into a state of the art, low-temperature pellet processing facility. It was fundamental to us that no corners were cut on this project, so the equipment we sourced had to be strictly top of the line.

Brook House hops going in to the pellet mill to be transformed into pellets

Brook House hops going in to the pellet mill to be transformed into pellets

Owner Will Kirby notes: “the key to the pellet creation process is cooling and making sure the pellets do not reach high temperatures, as this would mean they lose their vitality, flavour and aroma. Brewers want the freshest hops and we wanted a solution which gave us pellets but maintained that Brook House freshness.

“Happily, we have achieved that with this investment! The pellets crumble beautifully when rubbed in your hand but are not so soft that they can’t withhold storage, handling and transportation activity. Our pellets also go straight into a cold store after being nitrogen flushed and vacuum sealed, where they are stored between 0-5 centigrade to maintain freshness. Quality is so important to us and we think we have invested in the perfect solution.”

Farm Worker Robert Demczuk with the laser temperature gun, monitoring temperatures

Farm Worker Robert Demczuk with the laser temperature gun, monitoring temperatures

After a week of setting up the equipment and testing the process, the team are now in full production. Pellets are going through industry leading processing procedures at low temperatures and then going straight to the cold store.

“This investment symbolises our commitment to quality” Sebastian adds, “brewers want high-quality pellets that dissolve properly in their brewing process. This is a state of the art pellet mill and our goal is to make the best pellets on the market.”

Fresh Brook House Hops Pellets

In the spirit of collaboration, we initially sent out samples to a few select few customers who volunteered to help them get the consistency spot on, now they are available for sale on our online shop and via their sales team.

Visit the shop today!

English Hops are Underrated

The British have been growing hops since the 16th century, but intense hop flavours have dominated the craft beer industry in recent years, often sourced from the USA.  We believe English hops are vastly underrated and we want to explain why. Perhaps we can even encourage a few of you to use more of them in your beers!

The British ‘terroir’ (read: a sense of place, felt by things such as the combination of soil and the climate) means that our hops are lower in myrcene compared to hops grown almost everywhere else in the world. But what does myrcene do for a hop plant?

In a nutshell, hops that are low in myrcene content typically have a more moderate aroma intensity, which actually delivers far more delicate and complex aromas to the beer.

Hops

The low alpha acid levels in English hops also provide an earthy and slightly spicy flavour, which is why they get used in pale ales/india pale ales as well as stouts and porters. Versatile and complicated, they give more than some might expect.

It is no surprise therefore that brewers across the world put our UK gown hops into their ‘session’ beers. English hops don’t give you a smack in the face as soon as you take your first sip, they typically play with your taste buds and encourage you to take another sip, and then another, and then another…

The combination of Goldings and Fuggle hops is renowned globally. Think about it – if you want to produce a complex yet drinkable beer, it is hard to go wrong with a mix of these two classics.

Fun Fact: Did you know that the very popular hop Citra, is a 3rd generation of the British Fuggle?

We are exporting a large amount of our English hops to the US this year and we are always looking for new customers who might want to try some in their next brew. The staples of our inventory will be Goldings and Fuggle, but we are also open to supplying alternatives like Admiral, Pilgrim and Target.

Please get in touch if you have any questions or if you are ready to place an order: hops@brookhousehops.com